What form of marketing other than Mobile allows you to be everywhere, at all times?
Indicative Media is an innovative platform for Mobile Engagement. It helps you map interactions with your customers and build strong, reliable Customer Journeys that will result in long-term connections.
An example of a Customer Journey could be as simple as someone waking up in the morning and realising that they need a morning coffee.
Imagine if a cafe could tap into that exact Micro-moment where the customer realises their ‘need’ for a caffeine fix.
Indicative Media provides businesses with the ability to send a targeted mobile marketing campaign direct to the customer’s phone at any given time.
Let’s bear in mind that stats show that more than 50% of smartphone users grab their phone as soon as they wake up (Express Pigeon)
Using Indicative Media’s mobile engagement platform a cafe owner could create an eye-catching marketing campaign offering a ‘free coffee when purchasing a slice of cake’ and send this direct to the customer’s mobile phone at 7:00 am when they are about to wake up.
The customer wakes, grabs their phone and sees a targeted marketing campaign that will satisfy their need for that morning brew.
With several different ‘calls to action’ available the customer will receive a coupon for the ‘free coffee’ which can be accessed via the marketing campaign itself and then redeem the offer in store.
Being there at the right time is the key to having customers walking in rather than walking past and this is exactly what indicative Media allows you to do.